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New Publication!
Dieter Gagel,
Heidelberg 2008
Start and Improve
your Business.
The all-in-one business
guide
available in all German bookshops and in 1,000 Internet
bookshops (example:
www.amazon.de)
ISBN
978-3-8370-5916-8
Buy original paperback
version or download electronic version for free:
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Table of Contents
[top]
Introduction: The four
steps of business implementation
Phase 1: Business idea generation
-
Screening
of a viable business idea
-
Assessment
of entrepreneurial characteristics
-
Selection
of one best idea
-
SWOT
analysis of the best idea
-
Formulation
of the final business idea
Phase
2: Information seeking stage
-
Market research
-
Market
analysis format
-
Marketing
plan guiding questions
-
Check list
for consumer analysis
-
Strategies
in relation to competition
-
Field
study: simplified market research format
-
Supply market analysis
-
Needs
assessment
-
Supply
conditions
-
Infrastructure analysis
-
Business management issues
-
Financial analysis and loan requirements
-
Legal issues
-
Laws and
regulations
-
Legal forms
of business organisation
-
Business
registration
-
Taxation
procedures
-
Check your
legal responsibilities
-
Business
support institutions
-
Final check
list for information seeking
Phase 3: Starting up your business
-
Make an action
plan
-
Exercise
-
Business planning
-
Overview on
aspects of business planning
-
Business
plan format for start-ups
-
Business
plan for micro and small enterprises
-
Business
plan for medium size enterprises
-
Basic
bookkeeping and accounting
-
Simple cash
book format
-
Cash book
and bank records with accounts
-
Monthly and
annual sales and costs overview
-
Electronic
cashbook and bank records on Excel basis
-
Electronic
monthly and annual sales and costs overview
-
Accounting
formats
-
Receipt;
standard bill; sales on credit; supply on credit;
stock card
-
Professional accounting
-
Cost calculation
-
Cost
components
-
Cash flow
statement
-
Balance
sheet
-
Break even
point
-
Profit and
loss statement
-
Financing
-
Constraints
of access to finance
-
Financial
records
-
Cash flow
-
Personal
qualification
-
Costs and
investments
-
Sources of
finance
-
Guide for
business consultants on how to facilitate access to finance
-
Loan
application procedure and credit assessment
-
Categories
of financial institutions
-
Administrative procedures
-
Infrastructure (location, building, transport facilities)
-
Suppliers
-
Business
management
-
Marketing strategies - the "4P
Approach": Product, Price, Place, Promotion
-
Product
development
-
Managing
prices
-
Strategic
location
-
Promotion
Phase 4: Follow up and improve your business
-
Improve your marketing activities
-
Product
development
-
Standards and
quality
-
Participation on tenders
-
International trade promotion
-
Exporting
-
E-commerce
in Internet
-
Trade fairs
and exhibitions
-
Evaluating sales and cost structure
-
Check your
accounting system
-
Data
management
-
Staff
management
-
Stock
management
-
Maintenance
-
Financing
-
Check list:
Summary of the follow-up phase
Reformulation of your initial project idea
(exercise)
Annexes
-
Extended
market research format
-
Standard loan
application format
-
Export-
and action-oriented workshop on submission to e-market places
and website publishing for export-oriented entrepreneurs
-
Business
portals and learning platforms in Internet
Internet bookshop
www.libri.de
Electronic versions for download
[top]
Download winword version (5,6
MB) or zip file (2,6 MB) or pdf version
(2,2 MB)
Start and improve your
business
start-your-business-all-in-one-final.doc
Start and improve your
business
start-your-business-all-in-one-final.zip
Start and improve your
business
start-your-business-all-in-one-final.pdf
Create your own project
publication
[top]
I don't ask for any copyright.
Download the electronic version, just change it for your purpose and publish
your own business guide!
Steps of publishing your
own version within one month
-
Download the Winword version
-
Highlight all passages of the
text with country specific issues
-
Create open spaces where you
want to insert more country specific issues
-
Hire a local consultant to
provide your country specific issues
-
Insert your logo on the front
cover and change the impressum
-
Go to the printers
[top]
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