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March 2008

E-Commerce Workshop Outline for Export-oriented Enterprises

Have a look on the following e-commerce workshop outline for export-oriented businesses. The workshop outline is free for use without copyright. BDS project and business development institutions may use it for their own purpose. You need an experienced web trainer who should prepare himself by introducing some business products to Internet market place before the workshop.

1-Week Workshop

(Proposal from Dieter Gagel, mail@gagel.net )

 Export- and action-oriented Workshop on Submission
to E-Market Places and Website Publishing
with export-oriented Entrepreneurs

1.   Workshop Objective

·         Ten export-oriented companies are introduced to present their 1-3 export products on 10 E-Commerce Internet platforms.

·         The participants will identify potential buyers on the E-Commerce platforms as well as by Google and take direct contact by e-mail.

·         The participants work out a draft of their export-oriented website foccussing on their product presentation.

·         Local hosting services as well as 3 international Internet-based hosting services are presented to the participants (conditions, procedures, prices)

·         Local website designers show their references and give information on conditions and prices.

2.   Target-groups

·         Export-oriented companies.

3.   Preparation phase

·         Participants will be invited one week before the workshop in order to present the programme and to give them some advice for preparing the product pictures and presentations.

·         Test the webhosting procedure of at least one Internet-based webhosting service, e.g. www.europehosting.com . All procedures for webspace and domain including payment procedures by Credit Card should be done (costs about 3€ per month for 3 webs).

·         3 local webhosting services in will be identified and visited. Conditions, procedures and prices will be identified. Webhosters will be invited for day 6 of the workshop and present their services.

·         3 local webdesigners will be identified, visited and their references analysed. They will be invited for day 6 of the workshop in order to present their services.

·         Prepare the workshop facilities (computer, beamer etc.).

4.   Workshop Programme

Programme of workshop see Mindmap herafter.

A detailed time table will be worked out later.

5.   Follow-up

During the 3 days of follow-up with the participants will focus on additional works on demand, finalizing of website designs and finalizing and publishing on sub-websites of existing national business portals (ex. www.bds-ethiopia.net , www.senegal-entreprises.net , examples of sub-hosted enterprise webs see below)

6.   Time-table

·         6 days field works and workshop preparation.

·         7 days workshop implementation.

·         3 days follow-up phase

7.   Workshop Facilities

You need workshop rooms with 10 PC in order to enable 10 participants simultaneously to introduce their products on the E-Commerce platforms.

Workshop Programme

Examples of on-the-spot website publishing for enterprises (1 hour to develop, 1 min. to publish)

Print out:

For print-out on A4 go to: "File - Page setup" of your Email Client
and set all margins on 10mm. If problems, copy to Word.

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