Business Development Services (BDS) Forum
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Print-out: Go to "File - Page setup" of your e-mail client, set all margins on 1cm, or copy to WinWord.

September 2008

 

 

 

 

New Publication!

 

Dieter Gagel, Heidelberg 2008

Start and Improve your Business

The all-in-one business guide available in
all German bookshops and in 1,000 Internet bookshops (example: www.amazon.de)

ISBN  978-3-8370-5916-8

Buy original paperback version or download electronic version for free:

 

 

 

 

 

  Table of Contents of the Business Guide  [top]

 

  Introduction: The four steps of business implementation

 

  Phase 1: Business idea generation

  • Screening of a viable business idea

  • Assessment of entrepreneurial characteristics

  • Selection of one best idea

  • SWOT analysis of the best idea

  • Formulation of the final business idea

  Phase 2: Information seeking stage

  • Market research

  • Market analysis format

  • Marketing plan guiding questions

  • Check list for consumer analysis

  • Strategies in relation to competition

  • Field study: simplified market research format

  • Supply market analysis

  • Needs assessment

  • Supply conditions

  • Infrastructure analysis

  • Business management issues

  • Financial analysis and loan requirements

  • Legal issues

  • Laws and regulations

  • Legal forms of business organisation

  • Business registration

  • Taxation procedures

  • Check your legal responsibilities

  • Business support institutions

  • Final check list for information seeking

  Phase 3: Starting up your business

  • Make an action plan

  • Exercise

  • Business planning

  • Overview on aspects of business planning

  • Business plan format for start-ups

  • Business plan for micro and small enterprises

  • Business plan for medium size enterprises

  • Basic bookkeeping and accounting

  • Simple cash book format

  • Cash book and bank records with accounts

  • Monthly and annual sales and costs overview

  • Electronic cashbook and bank records on Excel basis

  • Electronic monthly and annual sales and costs overview

  • Accounting formats

    • Receipt; standard bill; sales on credit; supply on credit; stock card

  • Professional accounting

  • Cost calculation

  • Cost components

  • Cash flow statement

  • Balance sheet

  • Break even point

  • Profit and loss statement

  • Financing

  • Constraints of access to finance

  • Financial records

  • Cash flow

  • Personal qualification

  • Costs and investments

  • Sources of finance

  • Guide for business consultants on how to facilitate access to finance

  • Loan application procedure and credit assessment

  • Categories of financial institutions

  • Administrative procedures

  • Infrastructure (location, building, transport facilities)

  • Suppliers

  • Business management

  • Marketing strategies - the "4P Approach": Product, Price, Place, Promotion

  • Product development

  • Managing prices

  • Strategic location

  • Promotion

  Phase 4: Follow up and improve your business

  • Improve your marketing activities

  • Product development

  • Standards and quality

  • Participation on tenders

  • International trade promotion

    • Exporting

    • E-commerce in Internet

    • Trade fairs and exhibitions

  • Evaluating sales and cost structure

  • Check your accounting system

  • Data management

  • Staff management

  • Stock management

  • Maintenance

  • Financing

  • Check list: Summary of the follow-up phase

  Reformulation of your initial project idea (exercise)

 

  Annexes

  • Extended market research format

  • Standard loan application format

  • Export- and action-oriented workshop on submission to e-market places
    and website publishing for export-oriented entrepreneurs

  • Business portals and learning platforms in Internet

 

Internet bookshop www.libri.de

 

 
Free electronic versions for download  [top]

Download winword version (5,6 MB) or zip file (2,6 MB) or pdf version (2,2 MB)

Start and improve your business
www.bds-forum.net/download/syb/start-your-business-all-in-one-final.doc

Start and improve your business
www.bds-forum.net/download/syb/start-your-business-all-in-one-final.zip

Start and improve your business
www.bds-forum.net/download/syb/start-your-business-all-in-one-final.pdf
 

 

Create your own project publication !  [top]

I don't ask for any copyright. Download the electronic version,
just change it for your purpose and publish your own business guide!

 

Steps of publishing your own business guide version within one month

  1. Download the Winword version

  2. Highlight all passages of the text with country specific issues

  3. Create open spaces where you want to insert more country specific issues

  4. Hire a local consultant to provide your country specific issues

  5. Insert your logo on the front cover and change the impressum

  6. Go to the printers

 

Print out:

For print-out on A4 go to: "File - Page setup" of your Email Client
and set all margins on 10mm. If problems, copy to Word.

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